
WELCOME
In my Marketing portfolio, you'll discover my ability to deeply understand the needs and desires of a target audience. I excel in creatively connecting brands to new segments through innovative digital strategies. With a strategic approach and a passion for storytelling, I have successfully crafted campaigns that resonate with audiences and drive meaningful engagement. My expertise lies in leveraging digital channels to establish strong brand identities and create compelling narratives that captivate and convert.

Caption: Teresa looks out onto a controlled burn while wearing a Mystery Ranch pack; the preferred gear of Wildland Firefighters
Photo credit: Redding IHC
Digital Marketing Plan
For the brand Salmon Sisters, I performed a digital audit and made recommendations based on trends, target and stretch audience, and competitors. I crafted examples of campaigns I thought would drive business, maintain loyalty and expand their market. Click the link below to see my final report.
I have no association or affiliation with Salmon Sisters, just a fan.

Caption: flowers in the foreground and a snowcapped mountain in the background on a gray, summer day in Anchorage, Ak, not far from a Salmon Sisters storefront
Photo by T.BLincoln
Marketing Persuasion-Fundraising
In a fictional campaign for the Aquarium of the Pacific, I designed multiple media campaign pieces to persuade guests to make small donations to the Aquarium. My campaign was to Name a Fish in exchange for a small donation. This is a sample of what I pitched for the AoP's website.
I have no association or affiliation with the Aquarium of the Pacific, just a fan.

Describe your image

Describe your image

Describe your image

Describe your image