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Mountain Ridge

WELCOME

In my Marketing portfolio, you'll discover my ability to deeply understand the needs and desires of a target audience. I excel in creatively connecting brands to new segments through innovative digital strategies. With a strategic approach and a passion for storytelling, I have successfully crafted campaigns that resonate with audiences and drive meaningful engagement. My expertise lies in leveraging digital channels to establish strong brand identities and create compelling narratives that captivate and convert.

Integrated Marketing   Communication Plan 

For a class project, I created an integrated marketing communications plan for the brand Mystery Ranch. Click the link below to enjoy the pitch deck that I prepared from my report. 

I have no association or affiliation with Mystery Ranch, just a fan. 

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Caption: Teresa looks out onto a controlled burn while wearing a Mystery Ranch pack; the preferred gear of Wildland Firefighters

Photo credit: Redding IHC 

Digital Marketing Plan

For the brand Salmon Sisters, I performed a digital audit and made recommendations based on trends, target and stretch audience, and competitors. I crafted examples of campaigns I thought would drive business, maintain loyalty and expand their market. Click the link below to see my final report.

 I have no association or affiliation with Salmon Sisters, just a fan. 

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Caption: flowers in the foreground and a snowcapped mountain in the background on a gray, summer day in Anchorage, Ak, not far from a Salmon Sisters storefront

Photo by T.BLincoln

Marketing Persuasion-Fundraising

In a fictional campaign for the Aquarium of the Pacific, I designed multiple media campaign pieces to persuade guests to make small donations to the Aquarium. My campaign was to Name a Fish in exchange for a small donation. This is a sample of what I pitched for the AoP's website. 

I have no association or affiliation with the Aquarium of the Pacific, just a fan. 

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